The Dark Side
If you think that maintaining an authority site is easy, you are wrong! Today I’m going to talk about some difficulties my team and I are facing.
Content is one of the hardest part to maintain if you have an authority site. For example, my team and I have to publish 3 posts per week to keep engaging the readers of my authority site. The site has been running for 18 months, and we have published 430 posts! The content of posts are mostly written by us. Just imagine if we hire a writer to write 430 articles for $10 per article, we will have spent $4300!
When you start to have a big authority site like mine, somehow and sometimes the site can go haywire. For example, the posts can’t be shown up on the main page randomly, pages is not working, page is not found, and many more.
Some of the most annoying things are VIRUS and MALWARE on your site. With a big site like this, you can only troubleshoot and fix the site during midnight around 1-3 a.m. which usually has the lowest traffic. Therefore, I often have to wake up in the middle of the night to fix the site.
When you have a big authority site, you always have to pay attention to the bandwidths of your web server. For example, if you have a viral post ongoing, you’d better have a backup plan and make sure that your web server is able to handle the amount of incoming traffic. If your web server cannot handle the traffic, then good luck!
To keep posting regularly on social media is another hardest part if you have a big authority site. If you have budget and you can hire someone to do it for you, that’s very good. But if you don’t have enough budget, you will have to do it by yourself. Managing comments on social media also needs extra careful, because sometimes you will get some nasty/inappropriate comments to deal with.
It is very important to back up your site regularly. I back up my authority site once per week and keep at least 3 copies of backup file. This activity will take a long time because my authority site uses 3G for web hosting space. It will take at least an hour to transfer data from the web server to my local desktop. To make the backup process easier and faster, I usually back up on Monday morning 1 a.m. which has the lowest traffic.